The
Girls Who Surf brand has developed a unique activity based
on adventure, education, respect, and support. Founder Cherry Fu graduated from Harvard College in 2002
privileged and arrogant that she could go wherever she wanted to go
and do whatever she wanted to do. Living the belief that ‘lifestyle
is a choice’, she went to Hawaii and she picked up surfing. With job
experience in teaching, coaching, high-end tourism, and a desire to
manage business, she started Girls Who Surf. Her vision to provide a
high-end surf lesson activity for guests to the island, an encouraging
and supportive surf education for women, and an enjoyable work
environment, particularly for female instructors, has become a reality.
Surfing can
be an intimidating endeavor. Managing a board in unfamiliar ocean
waters is daunting with the potential for harm and exhaustion without
fun. With the philosophy of ‘can’, Girls Who Surf guides baby surfers
towards independence. In their first lesson, most of our guests are
able to catch waves on their own.
